Martina Fergutz
UX Team Lead & Design System Expert
Curios for Work
Martina Fergutz
UX Team Lead & Design System Expert
Curios for Work
Martina Fergutz
UX Team Lead & Design System Expert
Curios for Work
About Me
I'm a UX/UI Design Lead with 4+ years of experience in delivering end-to-end product design across fintech, insurance, and media in Nordic and German markets.
I'm also a specialist in building and scaling multi-brand design systems with large-scale token libraries.
Currently Leading a product design team at Fram Creative — driving strategy, team collaboration, and partnering with product and engineering. I balance strategic vision with hands-on execution across the full product maturity cycle.
my main focus
Design System Strategy
UI/UX Design
CX Auditing
Market Research
Product Management
Digital Accessability
Human Centered Design
Exploring New Tech
Selected Projects
Zmarta & Elskling
Nordic loan and insurance brokers that provide instant and intuitive offer comparison at the click of a button. Leveraging human-first interaction, they intend to overtake the market.
Ivy Wallet
Trend Setters in the NFT space, Ivy gamifies events with exclusive tokens and various benefits. With high end brands Ivy has potential to be the new normal in ticket sales.
Rural Senses
Impact tracking platform that blends AI with community insights to help organizations measure, manage, and communicate their social and environmental impacts.
Saxo Print
Berlin's leading online print shop needed a redesign of their core product funnels to match best practices and a launch of their in-platform customer-facing product builder.
Bulgarian Tourism Union
A nation wide app to aid users in mountain trekking, landmark exploration and union membership. The BTU App is a much needed addition for any tourist exploring Bulgaria
coming soon…
Experience
Fram Creative
UX/UI Lead
Jun 23 - Present
Fram Creative
UX/UI Lead
Jun 23 - Present
Fram Creative
UX/UI Designer
Aug 2021 - Jun 2023
Fram Creative
UX/UI Designer
Aug 2021 - Jun 2023
The Way of the Horse and Bow
Product Management - Digital Presence
Part Time
The Way of the Horse and Bow
Product Management - Digital Presence
Part Time
Mentoria
Managing Partner, Marketing, Media, and Brand
Part Time
Mentoria
Managing Partner, Marketing, Media, and Brand
Part Time
Keten
Product Designer
Sep 2020 - Oct 2021
Keten
Product Designer
Sep 2020 - Oct 2021
Fresh
Customer Facing Lead Designer
Aug 2018 - Sep 2020
Fresh
Customer Facing Lead Designer
Aug 2018 - Sep 2020
Daily tools
Figma
Miro
Framer
Webflow
Clickup
Jira
Tailwind
Adobe
Storybook
Notion
Canva
Recognition
German Design Award Winner
German Design Council, Mentaware
2026
German Design Award Winner
German Design Council, Rural Senses
2025
Framer Award
Fram Creative, internal award
2025
Best animations awards
Fram Creative, internal award
2025
Framer Award
Fram Creative, internal award
2024
Best animations awards
Fram Creative, internal award
2024
Framer Award
Fram Creative, internal award
2023
Best animations awards
Fram Creative, internal award
2023
Education
IT Step Academy
Computer Graphics and Design
Nov 2018 - Oct 2020
IT Step Academy
Computer Graphics and Design
Nov 2018 - Oct 2020
New Bulgarian University
Undergraduate in Web Design
Oct 2017 - May 2018
New Bulgarian University
Undergraduate in Web Design
Oct 2017 - May 2018
Edinburgh Napier University
Undergraduate in Graphic Design
Oct 2016 - Jun 2017
Edinburgh Napier University
Undergraduate in Graphic Design
Oct 2016 - Jun 2017
Edinburgh Napier University
Undergraduate in Graphic Design
Oct 2016 - Sep 2017
NSAA - Graphic Design
High school diploma
Sep 2010 - June 2016
NSAA - Graphic Design
High school diploma
Sep 2010 - June 2016
NSAA - Graphic Design
High school diploma
Sep 2010 - Jun 2016
Recommendations
Maria Dineva
Founder at Mentoria
February 2026
Martina is an exceptional professional - reliable, precise, and fully committed to every deliverable. She converts strategy into action with meticulous follow-through and consistently meets the highest standards. An invaluable partner for any organization seeking top-tier execution.
Maria Dineva
Founder at Mentoria
February 2025
Martina is an exceptional professional - reliable, precise, and fully committed to every deliverable. She converts strategy into action with meticulous follow-through and consistently meets the highest standards. An invaluable partner for any organization seeking top-tier execution.
Alexandra Draganova
Program Manager at Sensata
January 2026
Martina is an incredible professional who possesses the rare ability to see the big picture without losing sight of the details. She brings both vision and creativity to the table, but more importantly, she has the drive to turn those ideas into reality.
Alexandra Draganova
Program Manager at Sensata
September 2024
Martina is an incredible professional who possesses the rare ability to see the big picture without losing sight of the details. She brings both vision and creativity to the table, but more importantly, she has the drive to turn those ideas into reality.
Kalina Staykova
CEO at Media Gridz
September 2025
Martina is a fantastic UI/UX designer with a rare combination of strong design skills and great organizational thinking. She introduced and managed a structured design system that significantly improved collaboration between design and development while speeding up the overall development process. Her UI work is exceptional, with a strong focus on usability and clarity. On the web side, the landing page improvements she implemented led to a **3x increase in conversions**. Martina is also a great collaborator who brings structure, clarity, and efficiency to every project she works on. ✨
Kalina Staykova
CEO at Media Gridz
September 2024
Martina is a fantastic UI/UX designer with a rare combination of strong design skills and great organizational thinking. She introduced and managed a structured design system that significantly improved collaboration between design and development while speeding up the overall development process. Her UI work is exceptional, with a strong focus on usability and clarity. On the web side, the landing page improvements she implemented led to a **3x increase in conversions**. Martina is also a great collaborator who brings structure, clarity, and efficiency to every project she works on. ✨
Vladimir Mustakerski
Owner of TWHB
July 2024
Martina helped my business go online. At first I thought an online presence wouldn’t help, but now everything works so much better. The brand looks exactly like “us” and we’re receiving great representation. Nowadays many new customers find us online and say they’re impressed with what they see.
Vladimir Mustakerski
Owner of TWHB
July 2022
Martina helped my business go online. At first I thought an online presence wouldn’t help, but now everything works so much better. The brand looks exactly like “us” and we’re receiving great representation. Nowadays many new customers find us online and say they’re impressed with what they see.