About Me
I'm a UX/UI Design Lead with 4+ years of experience in delivering end-to-end product design across fintech, insurance, and media in Nordic and German markets.
I'm also a specialist in building and scaling multi-brand design systems with large-scale token libraries.
Currently a part of a product design team at Fram Creative - driving results, team collaboration, and partnering with product and engineering. I love having strategic vision with hands-on execution across the full product maturity cycle.
my main focus
Design System Strategy
AI tools ✨
UI/UX Design
CX Auditing
Market Research
Product Management
WCAG Accessability
Human Centered Design
Exploring New Tech
Selected Projects
Experience
Daily tools
Recognition
German Design Award Winner
German Design Council, Mentaware
2026
German Design Award Winner
German Design Council, Rural Senses
2025
Education
Recommendations
Maria Dineva
Founder at Mentoria
Martina is an exceptional professional - reliable, precise, and fully committed to every deliverable. She converts strategy into action with meticulous follow-through and consistently meets the highest standards. An invaluable partner for any organization seeking top-tier execution.
Alexandra Draganova
Program Manager at Sensata
Martina is an incredible professional who possesses the rare ability to see the big picture without losing sight of the details. She brings both vision and creativity to the table, but more importantly, she has the drive to turn those ideas into reality.
Kalina Staykova
CEO at Media Gridz
Martina is a fantastic UI/UX designer with a rare combination of strong design skills and great organizational thinking. She introduced and managed a structured design system that significantly improved collaboration between design and development while speeding up the overall development process. Her UI work is exceptional, with a strong focus on usability and clarity. On the web side, the landing page improvements she implemented led to a **3x increase in conversions**. Martina is also a great collaborator who brings structure, clarity, and efficiency to every project she works on. ✨
Vladimir Mustakerski
Owner of TWHB
Martina helped my business go online. At first I thought an online presence wouldn’t help, but now everything works so much better. The brand looks exactly like “us” and we’re receiving great representation. Nowadays many new customers find us online and say they’re impressed with what they see.